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| Author: | Fox, H. W. |
| Title: | Financial ABC of test-marketing. |
| Journal: | Business Horizons
1986 : SEP/OCT, VOL. 29:5, p. 63-70 |
| Index terms: | BUDGETING COST CONTROL TEST MARKETING COST BENEFIT ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA