search query: @author Piercy, N. F. / total: 15
reference: 15 / 15
« previous | next »
| Author: | Piercy, N. F. |
| Title: | The marketing budgeting process : marketing management implications. |
| Journal: | Journal of Marketing
1987 : OCT, VOL. 51:4, p. 45-59 |
| Index terms: | MARKETING COSTS ADVERTISING EXPENDITURE UNITED KINGDOM MANUFACTURING INDUSTRY MARKETING MODELS |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA