search query: @author Tellis, G. J. / total: 15
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| Author: | Tellis, G. J. Fornell, C. |
| Title: | The relationship between advertising and product quality over the product life cycle : a contingency theory. |
| Journal: | Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 64-71 |
| Index terms: | PRODUCT LIFE CYCLE ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA