search query: @author Bhattacharya, K. / total: 15
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| Author: | Bhattacharya, K. |
| Title: | A management accountant's role in SWOT analysis. |
| Journal: | Management Accounting (London)
1988 : FEB, VOL. 66:2, p. 34, 38 |
| Index terms: | CORPORATE CULTURE |
| Language: | eng |
| Abstract: | The fifth article in a series which reviews the strengths and weaknesses (SW) analysis pattern theory, used by management accountants. Need for rapid identification and evaluation of SW. Issue-evaluation in 4 categories. A graph illustrates the study. |
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