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Author:Sarathy, R.
Rabino, S.
Title:Corporate responses to industrial policy.
Journal:International Marketing Review
1987 : SUMMER, VOL. 4:2, p. 33-46
Index terms:INDUSTRIAL POLICY
MARKETING STRATEGY
JAPAN
Language:eng
Abstract:A review of Japan's integrated approach to industrial policy, related to the comparative advantages, and examples of the application of industrial policy to specific industries, highlighting an analysis of competition in international markets and appropriate strategic countermeasures. The concept of industrial policy. Industrial policy at the macroeconomic and microeconomic levels. A case study: the US semiconductor industry. Three Figures cover policy variables.
SCIMA record nr: 59181
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