search query: @author Tellis, G. J. / total: 15
reference: 11 / 15
| Author: | Tellis, G. J. |
| Title: | Advertising exposure, loyalty, and brand purchase : a two-stage model of choice. |
| Journal: | Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 134-144 |
| Index terms: | BRAND LOYALTY ADVERTISING EFFECTIVENESS CONSUMER CHOICE |
| Language: | eng |
| Abstract: |
SCIMA