search query: @author Gelb, B. D. / total: 15
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| Author: | Zinkhan, G. M. Gelb, B. D. |
| Title: | What starch scores predict. |
| Journal: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA