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| Author: | Valette-Florence, P. |
| Title: | Conceptualisation et mesure de l'implication. |
| Journal: | Recherche et Applications en Marketing
1989 : VOL. 4:1, p. 57-78 |
| Index terms: | CONSUMER BEHAVIOUR CONCEPT TESTING PRODUCTS |
| Language: | fre |
| Abstract: |
SCIMA