search query: @author Dröge, C. / total: 15
reference: 11 / 15
Author: | De Brentani, U. Dröge, C. |
Title: | Determinants of the new product screening decision. A structural model analysis. |
Journal: | International Journal of Research in Marketing
1988 : VOL. 5:2, p. 91-106 |
Index terms: | NEW PRODUCTS DECISION RULES |
Language: | eng |
Abstract: |
SCIMA