search query: @author Bhattacharya, K. / total: 15
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| Author: | Bhattacharya, K. |
| Title: | Strategy Accounting for market share |
| Journal: | Management Accounting (London)
1987 : NOV, VOL. 65:10, p. 30 |
| Index terms: | ACCOUNTING MARKET SHARE FINANCIAL CONTROL |
| Language: | eng |
| Abstract: | Review of the significance of the market share in an organisation's strategy and the role of the accountant. Case of a fall in market share, while registering a record profit. Role of the market share and costing, reflecting importance of the management accountant's role. |
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