search query: @author Gelb, B. D. / total: 15
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| Author: | Gelb, B. D. Saxton, M. J. Zinkhan, G. M. |
| Title: | Competitive intelligence: insights from executives |
| Journal: | Business Horizons
1991 : JAN-FEB, VOL. 34:1, p. 43-47 |
| Index terms: | BUSINESS INFORMATION MARKETING INFORMATION CONSUMER INFORMATION EXECUTIVES TOP MANAGEMENT COMPETITIVENESS |
| Language: | eng |
| Abstract: | Given the current strategic focus in business, it is important to gather competitive intelligence to understand the strength and weaknesses of competitors. Are the professionals gathering the intelligence top management wants? How will the information that comes to top management be used? These questions suggest the value of viewing competitive intelligence from the executive perspective. The study offers insights into why executives seek competitive intelligence, what topics of information are useful at the executive level, the sources of this information, and how the collected data were used. Additionally, barriers to collecting competitive information are highlighted. |
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