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| Author: | Collins, B. Payne, A. |
| Title: | Internal marketing: a new perspective for HRM |
| Journal: | European Management Journal
1991 : SEP., VOL. 9:3, p. 26l-270 |
| Index terms: | HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT ORGANIZATIONAL EFFECTIVENESS |
| Language: | eng |
| Abstract: | Analysis of higher skills need by human resource managers (HRM) in internal marketing. Challenges. 3 client groups of HRM function. 3 key elements. Marketing function and activities. HR department mission. Market segmentation. Marketing mix. Five Figures illustrate the study. |
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