search query: @indexterm pay / total: 1509
reference: 554 / 1509
| Author: | Butler, D. |
| Title: | By any other name |
| Journal: | Accountancy
1998 : AUG, VOL. 121:1260, p. 34-36 |
| Index terms: | ACCOUNTING MARKETING PAY |
| Language: | eng |
| Abstract: | Two products -- different packaging, but identical ingredients. So why are we willing to pay twice as much for one of them? As any A-level economics student can explain, conventional laws of supply and demand dictate that if goods are in short supply, prices and profits will rise. But, the theory goes, rival producers will rapidly respond to the vacuum, and as the supply expands, so price and profit margins fall until, eventually, equilibrium is achieved. |
SCIMA