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| Author: | Piercy, N.F. Morgan, N.A. |
| Title: | The impact of lean thinking and lean enterprise on marketing: threat or synergy? |
| Journal: | Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 679-693 |
| Index terms: | MARKETING THEORY STRATEGIC MANAGEMENT FLEXIBLE MANUFACTURING SYSTEMS |
| Language: | eng |
| Abstract: |
SCIMA