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| Author: | Lewis, A. |
| Title: | A focus group study of the motivation to invest: "ethical/green" and "ordinary" investors compared |
| Journal: | Journal of Socio-Economics
2001 : VOL. 30:4, p. 331-341 |
| Index terms: | ETHICS FOCUS GROUPS GREEN CONSUMERS INVESTORS MOTIVATION |
| Language: | eng |
| Abstract: | 45 "ordinary" investors, in 7 focus groups, and 49 "ethical/green" investors in a further 7 focus groups discussed their various motivations for investing; any moral dilemmas they faced and what they were hoping to achieve. (The use of focus groups is an innovation in this area of research.) |
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