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| Author: | Butler, D. |
| Title: | Hooked on profits |
| Journal: | Accountancy
1997 : FEB, VOL. 119:1242, p. 22-24 |
| Index terms: | ACCOUNTING ACCOUNTING TOBACCO INDUSTRY |
| Language: | eng |
| Abstract: | Tobacco is a billion dollar industry. But smoking kills. What a dilemma. In the UK alone it is estimated that children buy 100m pounds-worth of cigarettes each year, while 11% of 11 to 15 year-olds are "regular" smokers. Pity the poor tobacco marketing executive. For 40 years he was the friendly guy supplying a service: it was cool to smoke -- at the cinema it was the good guys who smoked and the atmosphere in every restaurant, train and office was thick with nicotine. |
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