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| Author: | Lancaster, K. Lancaster, A. |
| Title: | A reply to the comment of Franke and Andrews on "The economics of tobacco advertising: spending, demand and the effects of bans" |
| Journal: | International Journal of Advertising
2003 : VOL 22:4, p. 469-485 |
| Index terms: | ADVERTISING MEASUREMENT TOBACCO INDUSTRY |
| Language: | eng |
| Abstract: | This article comments a paper by Franke and Andrews, which was published in the International Journal of Advertising 22(1). |
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