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| Author: | Gálves Muñoz, L. |
| Title: | Regulating an addictive product: the Spanish government, brand advertising and tobacco business (1880s to 1930s) |
| Journal: | Business history
2005 : JULY, VOL. 47:3, p. 401-420 |
| Index terms: | Brands Business history Consumer behaviour Spain Tobacco industry |
| Language: | eng |
| Abstract: | This article analyses the modernization of the tobacco business in Spain and the expansion of consumption in the first decades of the twentieth century. It aims to provide a historical dimension to the debates on the industrys responsibility in causing tobacco addiction and the government policies to reduce tobacco consumption through a control of advertising. |
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