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| Author: | Friedman, H. H. Dipple, W. S. |
| Title: | The effect of masculine and feminine brand names on the perceived taste of a cigarette. |
| Journal: | Decision Sciences
1978 : 3 JUL VOL.9 p.467-471 |
| Index terms: | TOBACCO INDUSTRY BRAND NAMES CHOICE THEORY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA