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Author:Hooley, G. J.
Title:Modelling product positions through the use of multidimensional scaling techniques: An empirical investigation.
Journal:European Journal of Operational Research
1984 : APR, VOL. 16:1, p. 34-41
Index terms:TOBACCO INDUSTRY
MARKET SEGMENTATION
MULTIDIMENSIONAL SCALING
Language:eng
Abstract:
SCIMA record nr: 36824
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