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Author:Blois, K. J.
Title:Manufacturing technology as a competitive weapon.
Journal:Long Range Planning
1986 : AUG, VOL. 19:4, p. 63-70
Index terms:TECHNOLOGY
MANUFACTURING
MANUFACTURING INDUSTRY
CAM
COMPETITION
MARKETING
Language:eng
Abstract:With the development of Computer Integrated Manufacturing Systems (CIMS), a new class of production processes is being created. The main benefits are flexibility,rapid response greater control,greater predictability,reduced work-in-process and distributed data processing capability. CIMS is likely to be suitable for markets where the overall demand for a range of product is high as it lowers in progress which reduces costs. Tensions between manufacturing and marketing management should be reduced.
SCIMA record nr: 49416
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