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| Author: | Abratt, R. Sacks, D. |
| Title: | Perceptions of the societal marketing concept. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:6, p. 25-33 |
| Index terms: | MARKETING CONCEPT BUSINESS ETHICS TOBACCO INDUSTRY ALCOHOLIC DRINKS INDUSTRY SOUTH AFRICA |
| Language: | eng |
| Abstract: |
SCIMA