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| Author: | Zhong, Jiayong |
| Title: | Rising industry for aged people (original in Chinese) |
| Journal: | Economy and Information (c)
1999 : 6, p.38-40 |
| Index terms: | INDUSTRIES MARKETS CONSUMPTION CHINA |
| Language: | chn |
| Abstract: | China has the largest number of aged people in the world. Today, people over 60 have already surpassed 120,000,000, accounting for over 10% of the total population. This huge group has an urgent need for specially adapted and diversified consumer goods and services as well, which will form a new economic increase point with bright prospect. The desire for consumption and the power for purchase of the aged people vary upon region, age income and level. Thorough investigation and study are necessary for enterprises to position the market. |
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