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Author: | Semler, R. |
Title: | How we went digital without a strategy |
Journal: | Harvard Business Review
2000 : SEP/OCT, VOL. 78:5, p. 51-58 |
Index terms: | Industries Management Employees Empowerment Internet Companies Organizational behaviour Brazil South America |
Language: | eng |
Abstract: | How do you get a big company to extend its business from manufacturing to services on the Internet successfully? Over the last decade, Semco has successfully made this extension of its business. And here is what it has learned: transformation is easy-if you throw away your plans and let your people lead you. |
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