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| Author: | Owen, G. |
| Title: | What's Ford driving at? Ford's ambitious drive. |
| Journal: | Management Today
2000 : OCT, p. 74-81 |
| Index terms: | Cars Industries Products R&D Management |
| Language: | eng |
| Abstract: | The article deals with issues of Ford's with information on history, present and future developments. CEO Jacques Nasser wants the international car maker to turn from a metal-basher to a sophisticated satisfier of consumers. |
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