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| Author: | McDonough, W. Braungart, M. |
| Title: | A world of abundance |
| Journal: | Interfaces
2000 : MAY-JUN, VOL. 30:3, p. 55-65 |
| Index terms: | INDUSTRIES ENVIRONMENT PRODUCTION |
| Language: | eng |
| Abstract: | Industry and the environment appear to be at odds because current methods of production, extraction, and disposal are destructive to the natural world. Conventional responses, such as eco-efficiency, focus on doing more with less, restricting industry, and curtailing growth. The authors view the conflict between industry and the environment as a design problem. Instead of simply reducing industry's negative effects, the authors suggest companies redesign products and processes for healthy long-term prosperity. |
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