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| Author: | Rigby, D. |
| Title: | Moving Upward in a Downturn |
| Journal: | Harvard Business Review
2001 : JUN, VOL. 79:6, p. 98-107 |
| Index terms: | COMPANIES INDUSTRIAL DYNAMICS INDUSTRIES |
| Language: | eng |
| Abstract: | Drawing on extensive research of Fortune 500 companies that have lived through industry downturns and economic recessions over the past two decades, the author, a director of Bain & Company, reveals how companies need to go against the grain of convention and exploit industry downturns to harness their unique opportunities for upward mobility. The author explains that every downturn goes through three phases. He examines each phase and shows how successful players navigate the huge waves of a downturn. The author states that every industry will face periodic downturns of varying severity. But executives with the vision and ingenuity to take unconventional approaches can buoy their companies to new heights. |
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