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Author:Andersson, P.
Title:Connected internationalisation processes: the case of internationalising channel intermediaries
Journal:International Business Review
2002 : JUN, VOL. 11:3, p. 365-383
Index terms:Internationalization
Wholesaling
Networks
Marketing channels
Distribution
Industries
Case studies
Freeterms:Regions
Language:eng
Abstract:Based on network approach to internationalization, this paper presents concepts for analysing companies' processes of internationalizing in a moving context of other firms internationalizing. The analytical problem and research question of the study is: How are firms internationalizing in a continuously moving context of other, connected firms that are internationalizing concurrently? The idea of connected and overlapping network processes is introduced as analytical tool for approaching the problem. The concept of spatial overlapping is applied to analyse geographical aspects of overlapping internationalization processes. These processes are illustrated with an empirical study of the internationalization processes of channel intermediaries. The empirical aim of the study is to complement earlier research into the internationalisation of manufacturing firms, service firms, retail chains, etc. with a study that puts channel intermediaries in focus. Connected internationalization processes are illustrated with a case from the electronic component distribution industry.
SCIMA record nr: 237183
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