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| Author: | Ittner, C.D. Larcker, D.F. |
| Title: | Coming up short on nonfinancial performance measurement |
| Journal: | Harvard Business Review
2003 : NOV, VOL. 81:11, p. 88-95 |
| Index terms: | Management Strategy Planning Industries Finance Performance appraisal |
| Language: | eng |
| Abstract: | The article discusses a series of steps allowing companies to realize the benefits of using non-financial performance measurements. The research reveals a number of common mistakes companies make when trying to measure non-financial performance. Among these mistakes: companies set the wrong performance targets, and they use metrics lacking strong statistical validity and reliability. As a result, the companies can't demonstrate that improvements in nonfinancial measures actually affect their financial results. The article lays out a series of steps allowing companies to realize the genuine promise of nonfinancial performance measures. |
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