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| Author: | Worthington, I. Patton, D. |
| Title: | Strategic intent in the management of the green environment within SMEs: An analysis of the UK screen-printing sector |
| Journal: | Long Range Planning
2005 : APR, VOL 38:2, p. 197-212 |
| Index terms: | Management Executives Decision making Competitive advantage Strategy Planning Environmental protection Industries Small and medium-sized enterprises (SMEs) United Kingdom |
| Freeterms: | SME |
| Language: | eng |
| Abstract: | This study investigates to what extent the responses by U.K. screen-printing companies to pressures to improve their environmental (henceforth as: env-al.) performance represented a deliberate attempt by senior managers to provide their organizations with a strategic competitive advantage. Using both a quantitative and qualitative approach, the research shows that the env-al. responses of this sector tended to be reactive, defensive and driven by legislative compliance. Even though companies accepted that there were potential commercial benefits to be gained from env-al. action, there was very little evidence to indicate that managerial (here as: mgr-al.) decisions were motivated by strategic intent or that mgr-al. mindsets were tuned to the notion that a proactive env-al. response could offer a competitive edge. |
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