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| Author: | Kell, T. Landsberg, M. |
| Title: | The biggest risk of all |
| Journal: | Business Strategy Review
2005 : SPRING, VOL 16:1, p. 46-50 |
| Index terms: | Industries Management Mergers Success Companies Case studies |
| Language: | eng |
| Abstract: | It seems obvious that two companies marketing the same product ought to be even more successful if they merge. So why do 75 percent of mergers fail? This article aims to identify the problem, relating the case Volvo Group / Renault Truck merger, which stresses the relevance of building an effective executive team to realize a merger's potential. The article relates how objective leadership assessment ahead of a major merger or change can lead to great benefits. |
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