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| Author: | Schweizer, L. |
| Title: | Concept and evolution of business models |
| Journal: | Journal of General Management
2005 : WINTER VOL. 31:2, p. 37-56 |
| Index terms: | management strategic planning marketing competitive advantage industries manufacturing companies models |
| Language: | eng |
| Abstract: | This article deals with the concept of business models (here as: b-mdls.) along three dimensions: value chain constellation, market power of innovators vs. owners of complementary assets and total revenue potential. The concept of b-mdls. differs from traditional theoretical concepts. Four types of b-mdls, that is, Integrated, Layer Player, Market Maker and Orchestrator, are defined based on different business and corporate level needs. The b-mdls. are characterized. Examples of successful integrators according to the Integrated model are ExxonMobil, Nestlé, and Procter & Gamble Co. Examples for the Layer Player model are Intel, Microsoft Corp., and Valmet / Metso Paper Co. Examples of Market Makers are Amazon.com, GE/Autobytel and Sabre, and examples of Orchestrators are Adidas, Benetton and Nike. |
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