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| Author: | Giarratana, M.S. Fosfuri, A. |
| Title: | Product strategies and survival in Schumpeterian environments: Evidence from the US security software industry |
| Journal: | Organization Studies
2007 : VOL. 28:6, p. 909-929 |
| Index terms: | industries software markets products strategy USA |
| Freeterms: | ventures |
| Language: | eng |
| Abstract: | This paper aims to explore the drivers of survival in environments characterized by high rates of entry and exit, fragmented market shares, rapid pace of product innovation and proliferation of young ventures. Underscored is the role played by post-entry product strategies (here as: strs.), their interaction, after carefully controlling for 'at entry' factors and demographic conditions. Based on a set of 270 firms having entered the U.S. security software industry from 1989 to 1998, it is found that surviving entities are the more aggressive ones in the adoption of versioning and portfolio broadening strs. Especially, focusing on these two strs. leads to a higher probability of survival as opposed to adopting a mixed strategy. |
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