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| Author: | Erramilli, M.K. |
| Title: | The experience factor in foreign market entry behavior of service firms |
| Journal: | Journal of International Business Studies
1991 : JUL-SEP, VOL. 22:3, p. 479-501 |
| Index terms: | SERVICE INDUSTRIES INTERNATIONALIZATION DISMISSAL |
| Language: | eng |
| Abstract: | Examination of international experience of service firms' selection of foreign markets and entry modes, based on survey of 151 US firms. Literature. Entry mode choice. Market selection. Data collection. Sample characteristics. Analysis. A Figure and 6 Tables illustrate the study. |
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