search query: @indexterm Corporate restructuring / total: 157
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| Author: | Ackenhusen, M. Muzyka, D. Churchill, N. |
| Title: | Restructuring 3M for an Integrated Europe. Part One: Initiating the Change |
| Journal: | European Management Journal
1996 : VOL. 14:1, p. 21-36 |
| Index terms: | CORPORATE RESTRUCTURING MANAGEMENT MARKETING CHANGE |
| Language: | eng |
| Abstract: | This two-part article describes the restructuring of the European operations of the 3M company in 1992. The restructuring was undertaken to more effectively deal with its Pan-European customers by changing form country- orientated organizations to one based on product lines. This first article, Initiating the Change, begins by describing the nature of this innovative and decentralized $14 billion company and the history of its European activities. It then examines the way in which 3M's European management, from the mid-1980s to the early 1990s, came to the realization that it was imperative to rapidly make this fundamental and major change. In typical 3M fashion, once the decision was made as to the general nature of what was needed, the details of exactly what was to be done and how it shold be accomplished were left to the people who were nearest the problem..... |
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