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| Author: | Vidal, N. Bull, G. Kozak, R. |
| Title: | Diffusion of corporate responsibility practices to companies: the experience of the forest sector |
| Journal: | Journal of Business Ethics
2010 : JUL, VOL. 94:4, p. 553-567 |
| Index terms: | Brazil Canada USA corporate responsibility diffusion forestry industry qualitative research |
| Language: | eng |
| Abstract: | This article features a qualitative study on the diffusion, and the factors influencing it, of corporate responsibility (CR) practices to companies. Forest companies, industry associations, non-governmental organizations, and academics in Brazil, Canada, and the United States were interviewed for this study. Three factors influencing the diffusion of CR practices were found: connectors, external contextual characteristics, and experts and expert organizations. The diffusion process of CR practices is to some extent cyclic, which stems from all the three factors influencing each other. |
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