search query: @indexterm brewing industry / total: 158
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| Author: | Ernst, K. W. |
| Title: | Biermarketing: Mit Marlene nach Deutschland. *HEINEKEN |
| Journal: | Absatzwirtschaft
1993 : APR, p. 20-22 |
| Index terms: | BREWING INDUSTRY MARKETING STRATEGY PRICE POLICY DISTRIBUTION CO-OPERATION GERMANY |
| Language: | ger |
| Abstract: |
SCIMA