search query: @indexterm brewing industry / total: 158
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| Author: | Bunk, B. |
| Title: | Regionalmarketing in Sachsen: Markenwechsel. *EICHBAUM BREWERIES |
| Journal: | Absatzwirtschaft
1993 : FEB, p. 50-54 |
| Index terms: | BREWING INDUSTRY BRANDS MARKETING PRODUCT IMAGE ADVERTISING GERMANY |
| Language: | ger |
| Abstract: |
SCIMA