search query: @indexterm brewing industry / total: 158
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| Author: | |
| Title: | Beer in Spain |
| Journal: | Market Research Europe
1995 : MAR, VOL. 27, p. 57-86 |
| Index terms: | BREWING INDUSTRY HOTEL AND CATERING INDUSTRY SPAIN EUROPE |
| Language: | eng |
| Abstract: | This report examines the Spanish beer market. It covers sales both through grocery outlets and through horeca. The report examines three types of beer: normal beer (4.7% alcohol), special beer (5.4% alcohol) and non-alcoholic beer. In 1993 volume sales of beer in Spain fell by 5% over the previous year. However, the market experienced nominal growth of 5% over the previous year. this fall is a result of the combined forces of recession, a maturing of the market and changing lifestyles, leisure time being increasingly focused on the home rather than the bar. |
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