search query: @indexterm brewing industry / total: 158
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| Author: | Weber, R. Meyer, R. Stippel, P. |
| Title: | "Nach dem Pils kommt das Marketing". |
| Journal: | Absatzwirtschaft
1999 : FEB, p. 22-26 |
| Index terms: | BREWING INDUSTRY MARKETING REGIONAL POLICY INNOVATION DISTRIBUTION GERMANY |
| Language: | ger |
| Abstract: |
SCIMA