search query: @indexterm brewing industry / total: 158
reference: 25 / 158
| Author: | |
| Title: | The Italian market for beer |
| Journal: | Market Research Europe
1999 : JUN, VOL. 31:6, p. 103-155 |
| Index terms: | Market surveys Brewing industry Retailing Product development Companies Brands Italy |
| Language: | eng |
| Abstract: | In the report, the market for beer in Italy is analyzed. A discrete analysis of sales through horeca (hotels, restaurants and catering) channel during 1994 and 1998 is included. The focus is on the retail market divided into three sectors, that is, lager beer, non-lager beer, and non- or low alcoholic beer (NAB / LAB). There are also forecasts on volume and value retail sales of beer 1998-2003. |
SCIMA