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| Author: | D'Aveni, R. |
| Title: | The empire strikes back: Counterrevolutionary strategies for industry leaders |
| Journal: | Harvard Business Review
2002 : NOV, VOL. 80:11, p. 66-74 |
| Index terms: | Markets Corporate planning Strategic management Brewing industry Case studies Competition Models USA |
| Language: | eng |
| Abstract: | Governments instinctively fear revolutions. Industry leaders frequently worry that their companies will fall victim to some revolutionary business model or disruptive technology. However, new research shows that it is strategically better for incumbents to counter a revolution than to ignore or fully embrace it. Successful incumbents rely on one or more of five approaches to restrain, modify or, if necessary, neutralize a revolutionary threat. A company that perceives a revolution in its earliest stages can use containment strategies. |
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