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| Author: | Plummer, R. (et al.) |
| Title: | Beer tourism in Canada along the Waterloo-Wellington Ale Trail |
| Journal: | Tourism Management
2005 : JUN, VOL. 26:3, p. 447-458 |
| Index terms: | Brewing industry Tourism Canada |
| Language: | eng |
| Abstract: | Local food and beverages are increasingly incorporated into the tourism products and thereby the value of the destination is increased. An ale trail is a good way for small retailers to develop partnerships and to promote their products. This article examines the beer tourism product analysing the results of a survey conducted at six breweries along the Waterloo-Wellington Ale Trail in Ontario, Canada. The visitor profiles, visit information, and the Ale Trail experiences are discussed and the significance of partnerships is emphasized. |
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