search query: @indexterm brewing industry / total: 158
reference: 86 / 158
| Author: | |
| Title: | Beer in France. |
| Journal: | Market Research Europe
1989 : SEP, VOL. 21, p. 27-37 |
| Index terms: | BREWING INDUSTRY FRANCE |
| Language: | eng |
| Abstract: | A report is presented concerned with the market for beer in France. The general position of the beer sector is outlined. Key trends and developments are highlighted. Volume and value sales data are published. Sources of supply are examined. Exports and imports are evaluated. Market sectors are identified and described. Usership and purchasing patterns are analysed, regional consumption data are presented. Major brands and manufacturers are listed, market positions and shares are compared. Advertising and promotion strategies are discussed. Retail distribution channels are described. Packaging trends are highlighted. Sales are forecast to 1992, factors influencing market growth are listed. |
SCIMA