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| Author: | Nakajo, T. Kono, T. |
| Title: | Success through culture change in a Japanese brewery. *ASAHI BREWERIES |
| Journal: | Long Range Planning
1989 : DEC, VOL. 22:6, p. 29-37 |
| Index terms: | BREWING INDUSTRY JAPAN CORPORATE CULTURE |
| Language: | eng |
| Abstract: | The birth, growth and subsequent decline of Asahi Brewery is described up to the appointment of a new president and the introduction of a new management concept of the company. Stagnation in the corporate culture accelerated the fall in market share. A new corporate strategy was initiated by the new president, placing emphasis on manufacturing consumer-oriented products and on creating positive work environment through the distribution of the corporate credo and a code of behaviour to all employees, and implementing a program of retreats for managers. Change in the organizational structure resulted in enhancing strategic capabilities. The rapid expansion in market share brought about a change in employee attitude. |
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