search query: @indexterm brewing industry / total: 158
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| Author: | Sellers, P. |
| Title: | Busch fights to have it all |
| Journal: | Fortune
1990 : JAN 15, VOL. 121:2, p. 37-39 |
| Index terms: | BREWING INDUSTRY COMPANY PERFORMANCE USA |
| Language: | eng |
| Abstract: | Review of competition in the US beer retail trade, and CEO August Busch. Price war among brews. Battle for a market share. Consumer demand. Earnings per share. Lowering of prices to compete. Competition coming from Miller. Beer consumers. Situation of Budweiser and other brewers. Miller's "Big Party" promotion. Cost of promoting brands. Profitability of Anheuser sales. Heavy discounting. The casualties: Heileman and others. Move by Coors to buy Stroh and costs of converting Stroh's plants to the Coors brewing process. A Graph depicts shares of the US market. |
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