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| Author: | Thomas, H. |
| Title: | First the pints, then the pubs |
| Journal: | Accountancy
1991 : SEP, p.86-87 |
| Index terms: | INDUSTRIES BREWING INDUSTRY |
| Language: | eng |
| Abstract: | Already supplying more than 50 different lagers to the drinks trade, Premier Wine is expanding into outlets of its own. The boss of the firm, Mr. McGuiness realized that there was an opportunity for Premier Wine to develop a niche within the lager sector, mainly selling to the growing "off" trade. The main strength of the firm is recognizing the weak and blind spots of the competitors. |
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