search query: @indexterm General managers / total: 159
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| Author: | Morone, J. |
| Title: | Technology and competitive advantage - the role of general management |
| Journal: | Research Technology Management
1993 : MAR-APR, VOL. 36:2, p. 16-25 |
| Index terms: | TECHNOLOGY COMPETITIVE ADVANTAGE ROLES GENERAL MANAGERS MANAGEMENT |
| Language: | eng |
| Abstract: | A firm's ability to build competitive advantage on the basis of technology depends on the practices of general management. In firms that are especially good at making strategic use of technology, general management exhibits a distinctive set of practices that creates the context for, and gives direction to, technology development: they consistently pursue a strategic focus, which they build around their firm's unique capabilities; they strive, within their area of focus, to be total leaders - to offer the best performing, lowest cost, highest quality products; they strive to be pioneers in their area of focus. |
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