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| Author: | Carroll, A. B. |
| Title: | The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders |
| Journal: | Business Horizons
1991 : JUL-AUG, VOL. 34:4, p. 39-48 |
| Index terms: | SOCIAL RESPONSIBILITY CORPORATE RESPONSIBILITY MANAGEMENT EXECUTIVES BUSINESS ETHICS |
| Language: | eng |
| Abstract: | The nature of corporate social responsibility (CSR) is explored with an eye toward understanding its component parts. The intention is to characterize the firm's CSR in ways that might be useful to executives who wish to reconcile their obligations to their shareholders with those to other competing groups claiming legitimacy. This discussion is framed by a pyramid of corporate social responsibility. Next this concept is related to the idea of stakeholders. Finally, the goal is to isolate the ethical or moral component of CSR and relate it to perspectives that relate three major ethical approaches to management - immoral, amoral, and moral. It is explained what it means to manage stakeholders in an ethical or moral fashion. |
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