search query: @indexterm Whisky industry / total: 16
reference: 4 / 16
| Author: | |
| Title: | Whisky, part 2. |
| Journal: | Retail Business
1993 : MAR, 421, p. 46-72 |
| Index terms: | WHISKY INDUSTRY CONSUMPTION MARKET SHARE DISTRIBUTION PRICES |
| Language: | eng |
| Abstract: | Consumption of whisky is highly seasonal , being markedly greater in the winter than in the summer and peaking in the Christmas period. During recent ten years the fundamental changes in ownership have led to a more concentrated industry. The leading force in the industry is Guinness, which has clear market leadership in the UK and an even greater lead on its rivals worldwide. By a clear margin the leading branded supplier is United Distiller (Guinness), whose brands give it a share of 26%. The detailed statistics on consumption patterns, suppliers and brands, distribution network, prices and margins, advertising and promotion are given. |
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